smart homes – Easy Agent Blogs

Introduction

In today’s competitive real estate market, smart homes & tech are no longer optional – they’re expected. As homebuyers become more tech-savvy, the demand for integrated systems and automation is reshaping what qualifies as a “move-in ready” house. In this post, you’ll discover which smart features are commanding attention, how they affect home value, and tips for sellers and buyers to navigate this evolving landscape.

Why Smart Homes & Tech Are Game Changers for Buyers

More than 80% of prospective homebuyers say they are more likely to buy a property if it already includes smart home systems. Meanwhile, surveys show that 77% of millennials are willing to pay extra for homes with smart features. These numbers underscore a simple truth: smart homes & tech can make your listing more competitive and attractive.

From a market-size perspective, the U.S. smart home industry was valued at about $36.38 billion in 2024, with projections indicating exponential growth toward 2034. Real estate professionals note that homes featuring smart systems often fetch a 3-5% value bump over comparable non-automated properties.

But it’s not just about flashy gadgets; buyers today want practical systems that enhance convenience, efficiency, and security.

Key Smart Home Features Buyers Expect

Smart Security & Access Controls

Top of mind for buyers is smart security: video doorbells, biometric smart locks, AI-powered surveillance, and motion-sensing lighting are rising in demand. Harry Norman REALTORS®+2Forbes+2 Security features give buyers peace of mind, especially in today’s tech-first mindset.

Energy Efficiency & Sustainability

Smart thermostats, energy monitoring systems, solar integration, and smart lighting are helping homes reduce utility costs. For buyers focused on sustainability, these features signal lower long-term operating costs and align with green values.

Seamless Integration & Interoperability

Buyers increasingly want systems that “just work.” The adoption of the Matter standard – a protocol promoting device interoperability – is making it easier to link diverse brands under a unified hub. Homes that support multiple ecosystems (Apple HomeKit, Google, Amazon, etc.) will appeal to a wider audience.

Wellness & Environmental Monitoring

Air quality monitors, smart water sensors, circadian lighting, and leak detectors are climbing the trend charts. As health and well-being become part of home choices, these features attract buyers who prioritize subtle but meaningful improvements in comfort.

Smart Kitchens & Appliance Automation

From smart refrigerators that track groceries to ovens you control via app, high-tech kitchens are no longer niche. A modern buyer expects more than just upgraded finishes; they expect intelligence baked into everyday appliances.

How Buyers Use Smart Homes in Their Decision Process

When buyers tour homes, they often test the tech, turning lights on/off, adjusting thermostats, and navigating dashboard apps. If systems are clunky, nonintuitive, or siloed, they can detract from the appeal. That’s why usability and consistency matter almost as much as the tech itself.

Because adoption has started to level off, smart home upgrades alone won’t sell a property overnight. But when deployed thoughtfully and marketed well, smart homes & tech can sway buyers who see them as a differentiator rather than a bonus.

smart house, home automation, device with app icons. Man uses his smartphone with smarthome security app to unlock the door of his house.

Tips for Sellers & Buyers

For sellers: Consider retrofitting with high-impact upgrades like a smart thermostat, smart lock, and video doorbell. Market your home explicitly as a smart home, emphasizing energy savings and convenience.
For buyers: Ask for system warranties, check compatibility (Apple, Google, etc.), and test integrations during showings. You’ll want confidence that the tech will hold up long term.
For both sides: Don’t oversell the gimmicks. Emphasize reliability, ease of use, and future-proofing (e.g., Matter compatibility, firmware updates).

Final Thoughts

The real estate landscape is rapidly evolving, and smart homes & tech are at the forefront of buyer expectations. While flashy features alone won’t seal the deal, thoughtful, integrated systems can raise perception, smooth daily life, and push your property ahead in a crowded market. For real estate enthusiasts and professionals alike, understanding these trends is no longer optional; it’s essential.

Selling a home can be a challenging endeavor, but highlighting its unique selling points (USPs) can make it stand out in the competitive real estate market. By identifying and effectively marketing these features, you can attract more potential buyers and possibly even increase your home’s value. Here’s a guide to help you identify and market the unique selling points of your home.

Understand What Makes Your Home Unique

The first step in identifying your home’s USPs is to understand what sets it apart from other homes. Here are some common features that can be considered unique selling points:

Location, Location, Location

One of the most significant factors in real estate is location. Proximity to good schools, parks, shopping centers, public transportation, and other amenities can be a huge draw for buyers. If your home is located in a desirable neighborhood, make sure to highlight this in your marketing materials.

Architectural Style and Design

Does your home have a unique architectural style or design features? Historic homes, modern designs, or homes with distinctive architectural details such as crown molding, high ceilings, or large windows can attract buyers looking for something special.

Upgrades and Renovations

Any recent upgrades or renovations can be appealing to buyers. This includes kitchen remodels, bathroom updates, new flooring, or energy-efficient windows. Be sure to highlight these improvements, as they can increase the perceived value of your home.

Outdoor Space

In today’s market, outdoor living spaces are highly sought after. If your home has a large backyard, a beautiful garden, a patio, or a deck, these features can be major selling points. Additionally, if you have invested in landscaping or outdoor amenities like a pool or a fire pit, make sure to showcase them.

Smart Home Features

With the rise of smart home technology, features like smart thermostats, security systems, lighting, and other automated systems can be attractive to tech-savvy buyers. Highlighting these features can set your home apart from others.

Market Your Home’s Unique Selling Points

Once you have identified your home’s USPs, the next step is to effectively market them. Here are some strategies to help you showcase your home’s best features:

Professional Photography and Videography

High-quality photos and videos are essential in today’s digital age. Hire a professional photographer to capture your home’s unique features. Consider creating a video tour that highlights the USPs and allows potential buyers to get a feel for the space.

Compelling Listing Descriptions

Write a compelling listing description that emphasizes your home’s unique features. Use descriptive language to paint a picture for potential buyers. For example, instead of simply stating “large backyard,” you could say “expansive backyard oasis perfect for entertaining guests and family gatherings.”

Highlight USPs in Marketing Materials

Ensure your home’s USPs are prominently featured in all marketing materials, including online listings, brochures, and flyers. List key features using bullet points and make sure they are easy to spot.

Leverage Social Media

Social media is a powerful tool for reaching a broad audience. Share your home’s listing on platforms like Facebook, Instagram, and Twitter. Use high-quality images and engaging captions to attract attention. You can also use social media ads to target potential buyers in your area.

Host Open Houses and Virtual Tours

Hosting an open house can allow potential buyers to see your home’s unique features in person. Additionally, offering virtual tours can be a great way to reach buyers who may not be able to visit in person. Make sure to highlight your home’s USPs during these tours.

Engage with Real Estate Agents

Work with a real estate agent who understands the value of your home’s unique features. They can help you market your home effectively and reach a larger pool of potential buyers. Make sure your agent is aware of all the USPs so they can highlight them during showings and negotiations.

Create a Dedicated Website

Consider creating a dedicated website for your home listing. This can serve as a hub for all information related to your home, including high-quality photos, videos, a detailed description, and information about the neighborhood. Make sure the website is easy to navigate and mobile-friendly.

Conclusion

Identifying and marketing your home’s unique selling points can make a significant difference in attracting potential buyers and achieving a successful sale. By understanding what makes your home special and effectively showcasing these features, you can set your home apart in a crowded market. Use professional photography, compelling descriptions, social media, open houses, and the expertise of real estate agents to highlight your home’s best qualities and appeal to buyers looking for something unique.

Tag: smart homes

Smart Homes & Tech: What Buyers Are Looking For